Boom Island was selected by the Private Label Manufacturers Association (PLMA) to speak at their annual event in Chicago held in November 2010. The presentation showcased Boom Island’s expertise in private label packaging design and offered key insights for retailers and manufacturers who are launching their own store brands. In conjunction with their presentation, Boom Island hosted a display in Innovation Hall and helped hundreds of visitors make their own “sweet package”.
TWIN CITIES BUSINESS MAGAZINE: Boom Island’s Boom
Boom Island was showcased in the Twin Cities Business Magazine in April 2010. The article showcased the design of thousands of unified, quietly stylish package designs for Tier 1 retailers and manufacturers. Boom Island works collaboratively with their clients on the evolution and revolution of iconic brands. read more…
STAR TRIBUNE: Wheaties Adds Fuel to the Fire of Cereal Competition
In March 2010, the assignment from General Mills was both simple and daunting: Create a new look for a new type of Wheaties breakfast cereal. The result, conceived by the Minneapolis agency Boom Island, could hardly be more striking. read more…
WHEATIES BOX UNVEILING: Shaun White unveils his Wheaties Box
The Shaun White Wheaties box was the first time an athlete had been shown upside down flying over the Wheaties brand mark. It captured the true spirit of the US athlete who won gold at the Winter 2010 Olympics.
BEST BUY IN-STORE VIDEO SPOT: Featuring Best Buy 2010 Holiday Gift Cards
An in-store video at Best Buy featured the comprehensive gift card assortment for Holiday 2010. The ideas were endless and the customers were delighted.
USA TODAY: Exclusives Aim to Pull Music Fans into Stores
Declining CD sales drive new strategy for the music business. In March 2008, Boom Island designed the packaging for a new label launching branded music exclusively at Target stores. read more…
BILLBOARD MAGAZINE: Targeting Adults
A 15-title music series titled ‘Spotlight Music’ aimed at the adult demographic launched at 1,450 Target Stores in March 2008. It features such artists as Sarah McLachlan, Dave Matthews Band, Avril Lavigne and Joss Stone. read more…
BEST OF BULLSEYE: Boom Island Honored for Outstanding Partnership
Target Corporation was proud to acknowledge Boom Island for their extraordinary passion for performance and dedication to the Target brand.