CRAVE: Chef’s Favorite
Crave Restaurant was built with a passion to create a dining experience unlike any other. When they needed to make an equally compelling impression with the media, they invited Boom Island to the table. With a dash of creativity, savory samples and bold imagery, we created a media kit that had everyone talking – after chewing of course.
TARGET / BE DIRECT: Direction with Intent
What better way to build an affiliate program than to be direct. We designed a playful sales tool for Target.com to educate and sign-up new affiliates to help drive online traffic. Our campaign was utilized in all web touch points.
BLUE CROSS BLUE SHIELD / QUICKSTART GUIDE: True Blue
Blue Cross Blue Shield needed to refresh their brand to appeal to an ever-changing customer demographic. Selling the promise of health and happiness was difficult, but building a relationship was the key challenge. Our solution was to simplify the experience and showcase fun, exciting photography paired with a thoughtful message that members could connect with, to build consumer trust.
GENERAL MILLS / PROGRESSO PRESS KIT: Pack a Punch
When the Progresso brand expanded its Panko flavor profile, they invited our team to pull in the press. This distinct press kit showcased the expertise of a celebrity chef and his flavorful recipes. The restaurant style graphics came together in an engaging package that magazine editors couldn’t resist.
BLUE CROSS BLUE SHIELD / BENEFIT BLUE: Power in the Paper
This quarterly newsletter was designed for business owners and HR professionals as an educational piece that provided health facts and programs that they and their employees could take advantage of. The mission of this piece was to provide top line information about ways to help proactively reduce healthcare costs.