SHOCK DOCTOR: True Colors
Never underestimate the power of color. For Shock Doctor we created a striking color system that helped Shock Doctor organize their multi-tiered product line at retail. From high-performance to price sensitive, we made it easy for everyone to make a well-informed selection.
TARGET / SEAN CONWAY: Uniquely Sean
We re-launched the rear seasonal ISM program for celebrity gardener Sean Conway at Target. We took a personal and insightful approach to branding the endcaps, headers, outriggers and backer paper to reflect the designer himself: friendly, genuine and approachable. We brought the brand to life through signature touches, such as inspirational quotes and creative ideas for outdoor garden pots.
TARGET / ARCHER FARMS: Family Ties
We have extended the in-store marketing presence to showcase the brand extension of the Archer Farms private label brand into new categories. Distinct header and backer paper communicate the premium product to entice consumers to sample. The brand continues to expand into new areas of the store and so does the revenue.
180 MUSIC / SPOTLIGHT: Marketing Music
We developed the in-store marketing for the launch of a new music series brand exclusive to Target. The packaging and in-store marketing were tailored for 1,450 Target stores nationwide. A highlight of the campaign was an endcap designed to grab the music lover’s eye.
ANDERSEN WINDOWS: High Impact
Designed to showcase Andersen Windows StormWatch product line at Home Depot stores along coastal regions that are affected by severe weather. The POP display highlights key product features and communicates valuable technical information. The in-store display allows the customer to rotate the actual window to see the quality Andersen delivers.