TARGET / ARCHER FARMS SIMPLY BALANCED: Better For You Thinking

Leveraging the equity of the existing Archer Farms brand, Simply Balanced was born. As a strategically positioned sister brand, we developed the sub brand name, visual architecture, iconic graphics and photo style. We also launched a revolutionary nutrition banner as a branding element, which highlights key nutritional information to take the guesswork out of eating healthy.

TARGET / SEAN CONWAY: Freshly Picked

The best way to connect with consumers is to make an emotional connection. We designed the Sean Conway brand to do exactly that. The in-store signage captured the trusted perspective of this celebrity gardener and clearly communicated how to bring style to your outdoor space. This new system of imagery, graphic texture and color palette became the foundation of the Sean Conway brand in-store and across packaged goods.

GENERAL MILLS / WHEATIES FUEL: Black is Back

The identity of Wheaties FUEL is positioned with the intent to sharply contrast to the classic orange box of Wheaties. As a strategic team partner, we designed the Wheaties FUEL brand name, visual identity and key graphic elements to win on the shelf. An online brand style guide was created as a resource tool to manage, update and distribute the brand assets.

GENERAL MILLS / WHEATIES: Classic Evolution

We evolved the classic Wheaties brand to create synergy at the store shelf with the launch of the new Wheaties FUEL. By incorporating the iconic blaze and simplifying the Wheaties brand mark, we created impact and continuity. Sometimes it’s not about what you can add to something, it’s about what can be taken away.

GENERAL MILLS / BETTY CROCKER: Uniquely Betty

A brand is the sum of all it’s parts. The most successful brands create a consistent experience for the consumer at every touch point. For Betty Crocker we created a style guide that captured it’s brand essence to maintain a cohesive brand voice across unlimited mediums.

GENERAL MILLS / PILLSBURY: Sweet Spot

Ultimately the goal of a style guide is to provide inspiration. At the same time, smart branding requires clearly defined guardrails. By creating a formula for all visual identifiers and graphic elements, we could clearly define brand parameters. The development of this guide will ensure that the Pillsbury brand remains an icon.

SIMPLY ORGANIC: Back to Nature

The potent olive leaf extract formula of Simply Organic products deserved an equally powerful brand identity. With Simply Organic we were able to do exactly that through the use of rich warm colors, classic and approachable typography and a mark that tied the olive leaf to the brand.